The New Map of Work: Dimitris Dimitriadis at Athens Nomad Fest 2025

Borders are blurring, and AI is accelerating a shift where talent and opportunity are no longer tied to a physical address. A new geography of human potential is emerging.  The question is: are you prepared to navigate it? This September, the conversation about this new reality is coming to Athens. The Athens Nomad Fest (Sept 12-19) provides the perfect backdrop, …

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US vs EU AI Plans – A Comparative Analysis of the US and European Approaches

Ever wondered how the world’s leading powers are shaping the future of AI? This report provides a comprehensive side-by-side comparison of these two influential plans. Its purpose is to dissect and highlight the significant differences in their underlying political philosophies, decision-making processes, and distinct approaches to fostering AI innovation, building infrastructure, managing data, developing talent, and engaging internationally. By drawing …

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How Penetron Hellas is Using AI to Rethink Its Operations

Innovation Isn’t Just for the Product Penetron Hellas is known for pushing boundaries in materials science. Its advanced technologies protect concrete in some of the most demanding construction projects. But now, the company is turning that same mindset inward. In partnership with TheFutureCats, Penetron Hellas is exploring how artificial intelligence can support its people, simplify daily tasks, and bring more …

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AI is Human: Why a People-First Approach is Key to Customer Service

Forget everything you thought you knew about AI in customer service. Dimitris Dimitriadis, Futurist and CIO at TheFutureCats Innovation Consultancy, recently delivered a powerful message at the 20th Greek Customer Service Summit: Artificial Intelligence isn’t just a tool; it’s a fundamental shift, and its true power lies in prioritizing people. In his compelling talk, “Human-Centered AI, the Future of Seamless …

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Why “AI Executive for Business in Action” is the Training You Need

There’s no doubt that AI is reshaping industries, but how do you keep up? With AI taking the business world by storm, how does a leader effectively harness its power? The “AI Executive for Business in Action” program by TheFutureCats and PwC’s Academy provides the answer. Real AI Use Cases, No Guessing The program focuses on providing actionable, real-world AI …

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Why Choose “AI Executive for Business in Action”?

The world of business is changing, and AI is at the center of this transformation. But how does one get started? How to apply AI practically without diving into theoretical jargon? This is where the “AI Executive for Business in Action” program, developed by TheFutureCats in collaboration with PwC’s Academy, comes in. Real-World Insights, No Theory Unlike many courses that …

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Artificial Intelligence in Your Company: How to Build the Ideal Team

Artificial Intelligence (AI) is everywhere. For many companies, it feels like a shiny new tool that promises miracles. However, the truth is that integrating AI, a general-purpose technology, is not a tech sprint. It’s a strategic marathon. And like any marathon, success doesn’t come from how fast you start, but from how well you’ve prepared.The commonest mistake is starting with …

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The Future is Not Automated. It’s Augmented.

Artificial Intelligence isn’t just another wave of tech disruption. It’s a new building block of business transformation, reshaping how companies learn, adapt, and innovate. But here’s the twist: it’s not about replacing humans. It’s about amplifying them. At TheFutureCats, we’ve seen firsthand how AI, when designed with people at the center, can unlock new ways of working, creating, and imagining. …

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AI and the Future of Personalization: Hyper-Individualized Experiences

Imagine opening Netflix and seeing exactly the show you’re craving, or visiting an online store where every product recommendation feels handpicked just for you. This is AI-driven hyper-personalization, which is fundamentally reshaping how businesses connect with customers. The numbers tell a compelling story: 89% of marketing decision-makers consider personalization critical for their company’s growth over the next three years, according …

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MEVGAL Invests in the Future: Pioneering AI Transformation with TheFutureCats

TheFutureCats Innovation Consultancy is proud to announce its strategic partnership with MEVGAL, one of Greece’s leading dairy producers, in a bold AI Transformation initiative that has been underway for the past two months. This collaboration aims to guide MEVGAL through a comprehensive and structured transition into the age of artificial intelligence. The project unfolds across four key pillars: 1. AI …

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