Artificial Intelligence has become central to modern business strategy. But while AI promises enormous potential, most businesses aren’t seeing the results they want. Why? 

The answer is simple: they aren’t using it correctly.

This is where prompting comes in. It’s the strategic “language” we use to guide AI toward desired outcomes and turn knowledge into measurable profits. In short, it’s the new critical skill for achieving ROI.

Prompting isn’t just about typing commands. It’s the ability to formulate clear, strategic questions that guide AI to produce actionable, measurable results.

Consider the difference between asking AI to “Draft  a marketing plan” versus “Draft a 500-word marketing plan for our new product, targeting small and medium-sized enterprises in Greece, with an emphasis on cost savings.” The first prompt produces something generic and vague. The second creates a ready-to-use strategic plan.

This difference is what defines the high ROI that AI offers businesses, and it’s precisely this skill that separates market leaders from the rest. Leaders who understand and master prompting don’t just follow technology; they leverage it to multiply their revenue.

Just as spreadsheets changed business in the ’90s, prompting is changing how we measure AI’s value today. The ability to frame questions correctly ensures AI’s answers don’t just serve your needs; they deliver measurable results. How you guide AI to provide useful information transforms AI adoption into remarkable ROI.

Often, businesses don’t see the results they expect from AI when it fails to deliver the anticipated outcomes. The gap between expectations and results often comes down to one thing: how questions are formed for the AI.

In the “AI Executive for Business in Action” training, you will learn how to leverage prompting to increase AI’s measurable value in your business and achieve significant ROI.

If you are a CFO, director, or senior executive who wants to leverage AI and maximize results, the “AI Executive for Business in Action” training from PwC’s Academy & TheFutureCats is designed for you. In two days, you’ll master prompting techniques that turn your AI knowledge into measurable profits.

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