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Why 90% of CFOs Get AI ROI Wrong and the Correct Method of Measurement

Artificial Intelligence (AI) has become a powerful force in the strategy of most businesses, promising to improve efficiency, reduce costs, and drive innovation. Yet, while organizations are making significant investments, most CFOs are struggling to quantify the benefits. Why is this happening? The answer is simple: they are not measuring AI ROI correctly, as traditional ROI metrics are insufficient to …

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AI is Human: Why a People-First Approach is Key to Customer Service

Forget everything you thought you knew about AI in customer service. Dimitris Dimitriadis, Futurist and CIO at TheFutureCats Innovation Consultancy, recently delivered a powerful message at the 20th Greek Customer Service Summit: Artificial Intelligence isn’t just a tool; it’s a fundamental shift, and its true power lies in prioritizing people. In his compelling talk, “Human-Centered AI, the Future of Seamless …

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Why “AI Executive for Business in Action” is the Training You Need

There’s no doubt that AI is reshaping industries, but how do you keep up? With AI taking the business world by storm, how does a leader effectively harness its power? The “AI Executive for Business in Action” program by TheFutureCats and PwC’s Academy provides the answer. Real AI Use Cases, No Guessing The program focuses on providing actionable, real-world AI …

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Why Choose “AI Executive for Business in Action”?

The world of business is changing, and AI is at the center of this transformation. But how does one get started? How to apply AI practically without diving into theoretical jargon? This is where the “AI Executive for Business in Action” program, developed by TheFutureCats in collaboration with PwC’s Academy, comes in. Real-World Insights, No Theory Unlike many courses that …

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Artificial Intelligence in Your Company: How to Build the Ideal Team

Artificial Intelligence (AI) is everywhere. For many companies, it feels like a shiny new tool that promises miracles. However, the truth is that integrating AI, a general-purpose technology, is not a tech sprint. It’s a strategic marathon. And like any marathon, success doesn’t come from how fast you start, but from how well you’ve prepared.The commonest mistake is starting with …

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The Future is Not Automated. It’s Augmented.

Artificial Intelligence isn’t just another wave of tech disruption. It’s a new building block of business transformation, reshaping how companies learn, adapt, and innovate. But here’s the twist: it’s not about replacing humans. It’s about amplifying them. At TheFutureCats, we’ve seen firsthand how AI, when designed with people at the center, can unlock new ways of working, creating, and imagining. …

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