Why 90% of CFOs Get AI ROI Wrong and the Correct Method of Measurement
Artificial Intelligence (AI) has become a powerful force in the strategy of most businesses, promising to improve efficiency, reduce costs, and drive innovation. Yet, while organizations are making significant investments, most CFOs are struggling to quantify the benefits. Why is this happening? The answer is simple: they are not measuring AI ROI correctly, as traditional ROI metrics are insufficient to …
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Step into the Future: Join the Web3Tour Final Event Celebrating Innovation in Sustainable Tourism
Mark your calendars! On October 20, you are invited to join the Web3Tour Final Event online. This high-profile transnational platform serves as the celebration of our Creative Europe project’s culmination, showcasing groundbreaking innovations in Sustainable Cultural Tourism (SCT) and Web3.0. This digital conference is designed to bring together Europe’s forward-thinking SMEs, innovators, and key stakeholders. It is a premier stage …
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The Next Industrial Revolution in 2049: Four Possible Futures
The next industrial revolution, known as Industry 4.0, is poised to transform the way we produce goods and create value. It’s driven by three key forces: a relentless pace of technological change, the urgent need for sustainability, and a shifting global power dynamic. The future of Industry 4.0 will ultimately be shaped by how two critical questions are answered: Will …
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The New Map of Work: Dimitris Dimitriadis at Athens Nomad Fest 2025
Borders are blurring, and AI is accelerating a shift where talent and opportunity are no longer tied to a physical address. A new geography of human potential is emerging. The question is: are you prepared to navigate it? This September, the conversation about this new reality is coming to Athens. The Athens Nomad Fest (Sept 12-19) provides the perfect backdrop, …
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US vs EU AI Plans – A Comparative Analysis of the US and European Approaches
Ever wondered how the world’s leading powers are shaping the future of AI? This report provides a comprehensive side-by-side comparison of these two influential plans. Its purpose is to dissect and highlight the significant differences in their underlying political philosophies, decision-making processes, and distinct approaches to fostering AI innovation, building infrastructure, managing data, developing talent, and engaging internationally. By drawing …
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How Penetron Hellas is Using AI to Rethink Its Operations
Innovation Isn’t Just for the Product Penetron Hellas is known for pushing boundaries in materials science. Its advanced technologies protect concrete in some of the most demanding construction projects. But now, the company is turning that same mindset inward. In partnership with TheFutureCats, Penetron Hellas is exploring how artificial intelligence can support its people, simplify daily tasks, and bring more …
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Which AI Model Should You Use in 2025? The Smartest Answer Isn’t Just “The Smartest”
You Don’t Need the “Best” AI Model. You Need the Right One. Almost every week, a new AI model drops. It promises to be faster, smarter, or cheaper than the last. Right now, Grok 4 is sitting at the top of benchmark leaderboards for intelligence and reasoning. Gemini 2.5 Pro is sweeping text, code, and image tasks with ease. And …
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Agentic AI: Moving Beyond GenAI Hype to Real-World Transformation
Generative AI has captured the imagination of nearly every industry, but its real-world impact remains underwhelming. According to recent studies, while most companies have adopted GenAI tools in some form, very few are seeing measurable gains. This is the GenAI paradox: a wave of deployment without the expected results. Agentic AI: From Sidekick to Strategic Teammate Agentic AI might just …
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AI is Human: Why a People-First Approach is Key to Customer Service
Forget everything you thought you knew about AI in customer service. Dimitris Dimitriadis, Futurist and CIO at TheFutureCats Innovation Consultancy, recently delivered a powerful message at the 20th Greek Customer Service Summit: Artificial Intelligence isn’t just a tool; it’s a fundamental shift, and its true power lies in prioritizing people. In his compelling talk, “Human-Centered AI, the Future of Seamless …
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Why “AI Executive for Business in Action” is the Training You Need
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babis chatzakos
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July 9, 2025
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Innovate
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AI Training, AI Transformation, Artificial Intelligence, digital innovation, Digital Transformation, innovation, Innovation Consultancy, PwC, PwC's Academy, TheFutureCats
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There’s no doubt that AI is reshaping industries, but how do you keep up? With AI taking the business world by storm, how does a leader effectively harness its power? The “AI Executive for Business in Action” program by TheFutureCats and PwC’s Academy provides the answer. Real AI Use Cases, No Guessing The program focuses on providing actionable, real-world AI …
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