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Silver Award in the “Best in Metaverse” category for TheFutureCats Innovation Consultancy at the Indie Awards 2024

The team of TheFutureCats Innovation Consultancy won the SILVER award in the “Best in Metaverse” category at the Indie Awards 2024. Specifically, they were recognized for creating the first Metaverse Event for the annual “BrandStorm” Innovation Competition by L’Oréal Hellas in collaboration with EventPlus.

We created an interactive experiential 3D experience in a virtual world, where the competition participants discovered the essence of beauty using innovative technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) within the Metaverse environment.

After researching available platforms for creating such experiences and existing decentralized and centralized Metaverses, we decided to collaborate with the most suitable platform for our needs, spatial.io. This platform offers access to mobile devices, providing a truly user-friendly experience, allowing participants to quickly familiarize themselves with the navigation features of the virtual world.

Within the spatial.io platform, we then developed a custom 3D virtual world with an island that among other features housed the competition’s virtual amphitheater. Initially, the judges gathered there and could then choose where to explore on the island. Each had to create their avatar using the ReadyPlayer.me platform. Here, they could upload a selfie, see it transformed into a 3D depiction of their face, and choose any L’Oréal beauty look they wanted from various options on the platform. The creation of the judges’ avatars set the tone for the global innovation of “BrandStorm”. Through the avatars, the judges engaged with the participants.

Dimitris Dimitriadis, Futurist and CIO of TheFutureCats Innovation Consultancy, participated in the competition, delving into the aspects of the Metaverse and the new opportunities it will unveil. The event was accessible from a computer, mobile, or even with an Oculus Quest virtual reality headset.

The first Metaverse Event of the annual “BrandStorm” Innovation Competition was successfully completed, leaving the best impressions on both judges and participants. Everyone who shared this experience expressed excitement for the new possibilities that technology can offer, opening up new perspectives on knowledge and development.

At TheFutureCats Innovation Consultancy, we are thrilled to see our ideas become reality and bring innovative solutions. We are always ready for the next challenge and look forward to the upcoming success stories that follow.