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Silver Award for TheFutureCats Innovation Consultancy for the design of strategy & management of the TikTok account of One Salonica Outlet Mall at the Indie Awards 2024.

We are thrilled to share that TheFutureCats Innovation Consultancy has won a Silver Award at the 2024 Indie Awards for our work on the TikTok account of One Salonica Outlet Mall, a proud member of the Fais group.

Our team was recognized for developing and managing a TikTok strategy that not only kept up with the latest trends but also showcased the diverse experiences offered by One Salonica Outlet Mall.

From the beginning, our goal was to boost brand awareness and build a vibrant community on TikTok. We crafted a strategy that focused on two key elements:

  1. Creating fun, engaging content that resonates with TikTok’s trends.
  2. Highlighting the wide range of entertainment and shopping options available at One Salonica Outlet Mall.

Understanding our audience was crucial. We identified the right buyer personas and tailored content to meet their needs and preferences. Our content wasn’t just informative—it was designed to inspire, entertain, and engage.

We set clear objectives:

  • Grow the follower base with the right audience.
  • Boost engagement and cultivate an active community.
  • Strengthen brand awareness and positioning.
  • Build authority among the youth audience and turn them into brand advocates.
  • Establish a strong digital presence on TikTok.

In the first eight months, the @onesalonica account gained 4.9K followers organically, with over 100k reactions and 2.5M total impressions. We’ve successfully increased audience participation, ensuring a dynamic and lasting presence on TikTok.

At TheFutureCats Innovation Consultancy, we are thrilled to see our ideas become reality and bring innovative solutions. We are always ready for the next challenge and look forward to the upcoming success stories that follow.

 

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