The Welcome Bot Success

The Welcome Bot Success

Category :

Chat Bot

Client :

Welcome Stores

01 . The Challenge

Welcome Stores, a leading Greek electronics retailer, sought to create a personalized shopping experience during Black Friday 2019. The challenge was to stand out in a competitive environment by engaging customers and offering tailored promotions. The goal was to capture consumer preferences for electronics, optimize the customer experience, and boost online and offline sales during Black Friday.

02 . The Solution

02 . The Solution

TheFutureCats implemented a Messenger Bot using ManyChat, featuring Lakis Gavalas as the brand’s ambassador, to collect customer preferences for electronics. The strategy focused on social messenger campaigns targeting engaged users through Facebook custom audiences. We streamlined the email capture process to ensure continuous engagement post-Black Friday and amplified the campaigns through remarketing on Facebook, Instagram, and Google Display Network.

The campaign successfully attracted 5,681 new subscribers, generated over 7,200 chat interactions, and achieved 500+ e-commerce conversions with a 20x ROAS. The effort led to a 50% increase in online sales and a 7% rise in foot traffic to physical stores, directly contributing to the retailer’s objectives of increasing sales and enhancing customer engagement.

The project earned a Silver Award at the Indie Awards 2021 for Most Innovative Use of Digital and a Bronze Award at the Social Media Awards for Best Use of Messenger, highlighting its impact and innovation in digital marketing.

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