The organization “New Agriculture New Generation” sought to expand accessibility and engagement for its flagship innovation competition, Trophy-Τροφή Challenge | The Finals 2022. With participants and audiences across Greece, a hybrid event was essential to ensure inclusivity. The challenge lay in creating a seamless, high-quality online and in-person experience while maintaining a strong brand presence across all touchpoints.
TheFutureCats Innovation Consultancy handled the event’s full-scale production, communication, and live broadcasting. The physical venue at the Benaki Museum Amphitheater was transformed with premium branding, while a fully branded digital interface was developed for the YouTube and Zoom live stream. A multi-camera setup, real-time speaker panels, and interactive elements ensured an engaging experience for both remote and in-person audiences.
A structured digital content flow kept audience interest high, while real-time directing and Zoom integration allowed seamless participation from remote attendees. The execution involved meticulous planning, a synchronized event strategy, and a production team ensuring a smooth hybrid experience.
Impact
This project significantly elevated the competition’s reach and engagement. It provided a seamless hybrid format, ensuring broader accessibility, a premium branded experience, and an engaging event flow that kept audiences connected, whether attending physically or virtually. TheFutureCats set a new benchmark for hybrid events in the agri-food sector, offering a future-ready model for industry competitions. As a recognition of its excellence, the project won a Silver Award at the Indie Awards 2023.
Want to see how it all came together? Watch the full Trophy-Trophy Challenge | The Finals 2022 event here.
