The hotel industry is undergoing a major shift in pricing and revenue strategies, a transformation that was front and center at Duetto‘s recent Revenue Strategy Forum in Athens. Hosted at the exclusive One&Only Aesthesis, this half-day event gathered hoteliers, revenue managers, and industry experts eager to rethink how data and AI can reshape hospitality.

Dimosthenis Spyridis, representing TheFutureCats Innovation Consultancy, dove deep into the real changes taking place. His message? It’s time for hotels to rethink pricing strategies, moving beyond outdated methods based on seasonal trends and competitor benchmarks. Instead, hotels should be adopting advanced AI tools that pull data from multiple sources in real time. “Imagine having a digital assistant that constantly monitors market shifts, local events, and booking patterns, adjusting prices dynamically,” Spyridis explained.

What’s exciting here is the accessibility of this technology. It’s not just for big organizations anymore; boutique hotels and family-run establishments can now tap into these tools, leveling the playing field. In fact, during his talk, Spyridis shared practical examples of how data-driven decisions are changing hotel operations. Whether predicting booking trends or tailoring experiences to guest preferences, AI-powered insights are helping hotels make smarter calls that boost both revenue and guest satisfaction.

This approach mirrors TheFutureCats’ mission—making emerging technologies not only accessible but practical for businesses of all sizes. As the hospitality landscape shifts, the blend of human expertise and AI is opening up fresh opportunities for hotels to stand out in an increasingly competitive market.