Babis Chatzakos, Digital Marketing Strategist and Managing Director of TheFutureCats Innovation Consultancy, participated as a digital marketing trainer and as a business mentor in the “Agrifood Exports 360°”, the first specialized and certified training program for Agrifood Exports of the New Agriculture New Generation.

The program was attended by distinguished presenters, business executives, and academics from Greece and Rutgers University of New Jersey, USA, with long professional and academic experience, will help you to expand the boundaries of your business and organizations, highlighting good practices and market examples.

Specifically, he trained participants from the Agrifood sector in the field of digital marketing and specifically in the creation and implementation of a complete digital marketing strategy and the ways to implement it in a digital environment. The aim was for participants to understand the digital transformation of their businesses and understand how the use of social media can contribute to building the digital branding of their businesses.

The program was created to provide stakeholders with essential and practical knowledge and skills, focusing on modern techniques in the field of Agrifood Product Exports. With innovation, entrepreneurship and export preparation as the main pillars, participants acquire theoretical and practical knowledge about the Agrifood Product Exports, both within and outside European countries.

The “Agrifood Exports 360°” program certified by ACTA – Aristotle Certification Training and Assessment of Thessaloniki with Quality Training Label, “Agrifood Exports 360°” was implemented by the organization New Agriculture New Generation, through the founding donation of the Stavros Niarchos Foundation (SNF). 

Scholarship sponsors of Agrifood Exports 360° were the Region of Western Greece and BAYER Hellas. 

The event was under the auspices of SEVE – Greek Exporters Association, SEVT | Federation of Hellenic Food Industries, the Hellenic-German Chamber of Commerce and Industry, and the Nationwide Action ELLA-DIKA MAS.

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