September marks the start of a new school year, full of fresh beginnings and students heading off to set up their first homes. To help make that transition easier, TheFutureCats teamed up with Pyramis Group, the official representative of Gorenje in Greece, for a campaign focused on smart, reliable appliances for student living.

We understood that students wanted simple, hassle-free solutions for their new homes, so we created a digital-first campaign that felt relatable and easygoing. Using a combination of Google Ads, social media, and rich media, we developed a strategy that spoke directly to students who were looking for practical solutions as they settled into their new routines. The goal was simple: raise awareness, drive traffic, and keep Gorenje top of mind through engaging, static ads and carousel formats.

We kept it straightforward with clean visuals and clear, inviting copy that grabbed attention. Google Search and Display ads helped us reach students actively searching for appliances, while remarketing ensured we stayed in front of those who’d already shown interest. On social media, we used Meta’s targeted ads to connect with students where they’re most active, making sure our messaging felt right at home.

We also expanded our reach with programmatic campaigns, placing digital ads on online magazines and articles. These included rotating 3D cube ads and static banners that added a fun, interactive element to the experience, helping us capture the attention of a broader audience.

This campaign did more than just generate impressions and clicks, it built relevance. We positioned Gorenje as a reliable partner for students during a major life transition. This collaboration with Pyramis Group demonstrated the power of creating campaigns that are both future-ready and genuinely human-centered.

Ready to launch your own human-centered campaign? Contact TheFutureCats to get started.