At TheFutureCats Innovation Consultancy, we are dedicated to exploring how technology can drive meaningful transformation in businesses and society. Recently, our AI & Web 3.0 Marketing Strategist, Dimosthenis Spyridis, represented TheFutureCats as a speaker at the DESFA-hosted webinar, “Digital Transformation and AI: How it Can Practically Help People and Businesses.“

This online event, organized in collaboration with Wise Greece and supported by the Region and the University of Western Macedonia,  provided participants with a unique opportunity to learn about the role of Artificial Intelligence (AI) in reshaping how we work, innovate, and live. Here are some of the key takeaways from Dimosthenis’ presentation that resonated with the audience.

Exploring the Transformative Role of AI

Dimosthenis Spyridis’ presentation highlighted AI’s transformative potential, emphasizing how emerging technologies act as catalysts for innovation and efficiency. He shared a practical roadmap for integrating AI into businesses and everyday life, illustrating how anyone—whether individuals or companies—can use AI tools to streamline operations, boost productivity, and unlock new opportunities. From drafting marketing campaigns to optimizing workflows, the versatility and evolution of AI applications were central to his discussion.

The session also introduced the newly emerging art of AI prompting techniques—a critical skill for interacting effectively with AI systems. Dimosthenis Spyridis explained how these techniques empower users to communicate with AI tools to extract optimal results, making them accessible and valuable for non-technical users. By demystifying this process, he equipped attendees with the knowledge to confidently harness AI’s capabilities.

A Vision for the Future

Dimosthenis concluded by examining AI’s future landscape and potential capabilities.The message was clear: AI is not just a tool for the present but a transformative force that will continue to redefine industries, and foster a paradigm shift in how both individuals and businesses operate and grow. At TheFutureCats, we are dedicated to guiding organizations through this transformation responsibly and strategically, enabling them to lead change rather than react to it.

About the Webinar

The webinar was part of the “We Give Energy to the Future” initiative, hosted by DESFA in cooperation with Wise Greece and supported by the Region and the University of Western Macedonia. The initiative aims to equip participants with essential skills in digital transformation, marketing, and entrepreneurship. By connecting industry experts with students and professionals across sectors, the program provides practical knowledge and actionable strategies for navigating the challenges of a digital-first world.

Join the Conversation

At TheFutureCats, we are committed to enabling businesses to embrace change and unlock new possibilities through cutting-edge technologies. If you’d like to learn more about how AI and digital transformation can impact your business, feel free to get in touch with us. Together, we can shape a future where innovation and sustainability go hand in hand.

For more insights and updates, visit the DESFA program page here or explore our latest projects on TheFutureCats website.