Author: Efi Rogoti

Why Your Business Needs Reliable AI, Not Just Smart AI

I asked my AI the same question twice and got two different answers. You have likely seen it happen. You ask your AI tool a simple question, and it gives you a decent answer. It is helpful, articulate, and seemingly accurate. But then, perhaps to double-check or refine the output, you ask the exact same question again. Suddenly, you get …

Continue Reading

From Insight to Impact: How Our Partnership with Gatidis Fresh is Making School Lunches Healthier

Here at TheFutureCats, we love it when a great idea turns into something you can see on the shelf. For the past two years, we’ve been working closely with Gatidis Fresh bakery, and our latest collaboration is one we’re especially proud of: the new “School Snacks” line. Our starting point was a challenge every parent faces: the daily lunchbox dilemma. …

Continue Reading

AI Resilience for Financial Institutions: Turning DORA Compliance into Competitive Advantage

The new Digital Operational Resilience Act (DORA – Regulation EU 2022/2554) reshapes how Europe’s financial institutions manage technology, data, and risk. Designed to safeguard the Union’s financial stability, it introduces unified rules for ICT risk management, incident reporting, third-party oversight, and operational testing. For financial institutions, this is more than a regulatory milestone; it’s a strategic moment.DORA demands that financial …

Continue Reading
thefuturecats-innovation-consultancy-blog-post-Why 90% of CFOs Get AI ROI Wrong and the Correct Method of Measurement-hero-banner

Why 90% of CFOs Get AI ROI Wrong and the Correct Method of Measurement

Artificial Intelligence (AI) has become a powerful force in the strategy of most businesses, promising to improve efficiency, reduce costs, and drive innovation. Yet, while organizations are making significant investments, most CFOs are struggling to quantify the benefits. Why is this happening? The answer is simple: they are not measuring AI ROI correctly, as traditional ROI metrics are insufficient to …

Continue Reading

TheFutureCats Partners with HB BODY to Launch New Digital Series, “#GivingLifeColour | The Talk Show”

In an exciting new collaboration, TheFutureCats has teamed up with one of the HB BODY group’s most significant brands, HB BODY Automotive Refinish. The partnership will see the development and execution of a comprehensive digital communication plan and awareness campaigns to support their brand-new series of episodes, “#GivingLifeColour | The Talk Show.” This original project highlights the important role color …

Continue Reading
thefuturecats-innovation-consultancy-blog-post-AI and the Future of Personalization Hyper-Individualized Experiences-hero-banner

AI and the Future of Personalization: Hyper-Individualized Experiences

Imagine opening Netflix and seeing exactly the show you’re craving, or visiting an online store where every product recommendation feels handpicked just for you. This is AI-driven hyper-personalization, which is fundamentally reshaping how businesses connect with customers. The numbers tell a compelling story: 89% of marketing decision-makers consider personalization critical for their company’s growth over the next three years, according …

Continue Reading

The Agentic Era: Autonomous AI Agents and the Future of Work

The Agentic Era: How AI is Becoming More Than Just a Tool Artificial intelligence (AI) has come a long way in just a few years. Not long ago, most people thought of AI as something that could answer questions, generate text, or maybe help with simple tasks like scheduling meetings. But today, we’re entering what experts are calling the “agentic …

Continue Reading