Why 90% of CFOs Get AI ROI Wrong and the Correct Method of Measurement
Artificial Intelligence (AI) has become a powerful force in the strategy of most businesses, promising to improve efficiency, reduce costs, and drive innovation. Yet, while organizations are making significant investments, most CFOs are struggling to quantify the benefits. Why is this happening? The answer is simple: they are not measuring AI ROI correctly, as traditional ROI metrics are insufficient to …
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TheFutureCats Partners with HB BODY to Launch New Digital Series, “#GivingLifeColour | The Talk Show”
In an exciting new collaboration, TheFutureCats has teamed up with one of the HB BODY group’s most significant brands, HB BODY Automotive Refinish. The partnership will see the development and execution of a comprehensive digital communication plan and awareness campaigns to support their brand-new series of episodes, “#GivingLifeColour | The Talk Show.” This original project highlights the important role color …
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AI and the Future of Personalization: Hyper-Individualized Experiences
Imagine opening Netflix and seeing exactly the show you’re craving, or visiting an online store where every product recommendation feels handpicked just for you. This is AI-driven hyper-personalization, which is fundamentally reshaping how businesses connect with customers. The numbers tell a compelling story: 89% of marketing decision-makers consider personalization critical for their company’s growth over the next three years, according …
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The Agentic Era: Autonomous AI Agents and the Future of Work
The Agentic Era: How AI is Becoming More Than Just a Tool Artificial intelligence (AI) has come a long way in just a few years. Not long ago, most people thought of AI as something that could answer questions, generate text, or maybe help with simple tasks like scheduling meetings. But today, we’re entering what experts are calling the “agentic …
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