In close partnership with Gatidis Fresh, TheFutureCats crafted a multi-faceted communication and marketing strategy to reintroduce the School Pack concept. Key elements included:

• Custom Packaging Design: A bespoke paper bag, designed under Gatidis Fresh’s creative direction, highlights the collaboration and delivers a visually engaging experience for school-aged consumers.
• Targeted Geolocation Campaigns: Using advanced geolocation targeting within a 3-kilometer radius of Gatidis stores, campaigns were directed at parents with an interest in healthy eating. The result was heightened visibility and engagement with the new School Packs.
• In-Store Branding: Stores were decorated with posters and displays to draw attention to the relaunched School Pack and reinforce its appeal.

The specially designed packaging accommodates a complete meal featuring low glycemic index bread and carefully selected ingredients. Gatidis’s School Packs offer two distinct healthy breakfast options for children:

1. Healthy Savory Option: A sandwich made with low glycemic index bread, turkey, reduced-fat cheese, and fresh tomato.
2. Healthy Sweet Option: A sandwich featuring low glycemic index bread with sugar-free Gianduia Chocolate Spread.

Each meal pack comes with either OLYMPOS natural juice or DELTA’s strawberry-flavored almond plant-based cocoa drink, providing students with a balanced and enjoyable meal experience.

The Impact

By implementing innovative strategies and emphasizing effective collaboration, TheFutureCats significantly contributed to the successful relaunch of Gatidis Fresh’s School Pack. Our targeted geolocation campaigns enhanced visibility and engagement among parents interested in healthy eating, directly impacting the product’s reach within the community. The custom packaging design and in-store branding, developed under our guidance, created a visually compelling experience that resonated with both children and their parents. Our efforts not only facilitated increased adoption over the past two months but also set the foundation for future expansions, with new meal options already in development for the upcoming spring season.