In a time where artificial intelligence is transforming industries, even the most established organizations are called to evolve. Kourtidis Group—a leading Greek real estate services group with a 27-year track record—recognized that AI isn’t just a trend; it’s a force that can redefine business efficiency, creativity, and competitiveness.
With ambitious digital transformation goals in mind, Kourtidis Group faced a challenge common to many organizations: a limited internal understanding of AI’s practical applications. The leadership knew that to stay ahead—both in Greece and internationally—their team needed more than tools. They needed confidence.
Across departments such as marketing, graphic design, public relations, analytics, and social media, the team showed great potential but lacked formal literacy around AI technologies. Questions were beginning to surface: How can we integrate automation into daily workflows? How can AI support creative content production? How do we ensure our people are equipped to work alongside intelligent AI systems—not replaced by them?
Additionally, there was a growing sense of urgency. As competitors explored AI-powered efficiencies and new business models, the Kourtidis Group sought to be proactive rather than reactive. It became clear that an organization-wide uplift in AI knowledge was essential—not only to maintain relevance but to lead innovation in the real estate sector.
That’s where TheFutureCats Innovation Consulting came in.
To address Kourtidis Group’s needs, TheFutureCats developed a tailored series of remote AI training sessions focused on upskilling its internal teams with cutting-edge, practical knowledge.
Rather than approaching AI as a purely technical field, the AI Trainings emphasized real-world applications relevant to each participant’s role. Over the course of multiple sessions, professionals from marketing, design, journalism, data analysis, and social media explored how to use generative AI tools—like ChatGPT—and how to apply prompt engineering to boost productivity, enhance content quality, and accelerate decision-making.
The sessions were built around a core philosophy: AI is not here to replace people; it’s here to amplify their potential. This message resonated with participants and laid the groundwork for a mindset shift within the company. By making complex concepts approachable and directly tied to day-to-day tasks, the training helped dismantle skepticism and build a solid foundation of understanding.
As a result, the teams at Kourtidis Group emerged with significantly improved confidence in using AI tools and strategies. They left the sessions not only more informed, but ready to experiment, automate, and innovate. More importantly, the initiative sparked conversations about how AI could be further integrated across the organization, setting the stage for long-term transformation.
The impact didn’t end with the training itself. There is now a clear appetite within Kourtidis Group for continued learning and deeper exploration of AI-driven automation. The journey has just begun, but the foundation is strong.
