As the largest exhibition and congress center in Greece, Helexpo plays a key role in Thessaloniki’s vibrant exhibition industry. To strengthen its digital presence and provide an enhanced user experience, we undertook the complete redesign and development of Helexpo’s website.
While functional, Helexpo’s previous website needed improvements to showcase its broad range of events and services while engaging its diverse audience of exhibitors, attendees, and partners. The existing content and structure required refinement to improve clarity and ease of navigation. Additionally, with an increasingly mobile audience, optimizing the site for seamless performance across devices was a priority. To maintain Helexpo’s leadership in Greece’s exhibition sector, key features such as the event calendar and content management needed updating to enhance user experience and internal efficiency.
We began by defining the key objectives for the new website. The primary objective was to create a platform that seamlessly blended information about upcoming exhibitions, events, and services while enhancing user engagement. Understanding Helexpo’s audience—exhibitors, attendees, and partners—was critical. Extensive competitor analysis allowed us to craft a website structure that presents the rich content of Helexpo. The new website content was not only depicted in an informative way but also engaging and action-oriented through its rich lifestyle content.
We conducted in-depth research and a thorough content audit to streamline and modernize the website. A new, responsive design was created to enhance user experience (UX) and better align with Helexpo’s brand. We developed an intuitive sitemap for making navigation straightforward for different user groups and implemented a flexible content management system (CMS), and integrated essential features like event & exhibition calendars. Both front- and back-end development focused on scalability and SEO optimization, ensuring the website is secure, fast, easy to manage, and future-proof. Through our efforts, we infused the website with a unique character by developing custom designs and templates for each page, ensuring that every section reflects Helexpo’s distinct identity while enhancing its digital presence. Comprehensive testing guaranteed full functionality and seamless performance across all devices before a successful launch.
Through this comprehensive redesign and development process, we have given Helexpo a state-of-the-art digital presence that caters to its audience’s needs, offers streamlined functionality, and positions the organization for future growth. The new website is a testament to Helexpo’s commitment to staying at the forefront of the exhibition industry in Greece and beyond.
