Harvesting Digital Success
- john
- May 24, 2024
Harvesting Digital Success
Category :
Publicity Strategy & Branded content
Client :
New Agriculture New Generation
01 . The Challenge
Collaboration with 'New Georgia New Generation' to Launch a Multilayered Publicity Strategy for the "5 Years of New Georgia New Generation" Campaign!
The non-profit organization New Agriculture New Generation, wanted to celebrate its fifth anniversary by elevating its brand presence and sharing its impact. The challenge was to create a communication strategy for the campaign “5 Years of New Agriculture New Generation” – “This is Our Story” that would present the history, actions, and achievements of the organization over these five years while reaching a broad audience through social media, traditional media, and online platforms.
02 . The Solution
02 . The Solution
To create impactful content for New Agriculture New Generation’s 5-year celebration, we developed a comprehensive publicity strategy focused on two main pillars: building a flexible, appealing brand identity and designing a compelling storytelling concept.
The 360-degree campaign highlighted the organization’s successes and milestones through storytelling branded content shared over three months via social posts, stories, podcasts, YouTube videos, newsletters, native ads, press releases, social media campaigns, and traditional media like television.
Visit New Agriculture New Generation to see vibrant, engaging content showcasing their journey of growth and success. Stay updated by following also the social media accounts!
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