The Gorenje 360° campaign for Euro 2024, managed by the Pyramis Group, the official representative of Gorenje in Greece, aimed to boost sales and traffic in stores around Greece. Participants had the chance to win tickets and accommodation for UEFA Euro 2024 matches and electrical appliances valued at €40,000.
The challenge was to create a unified and impactful campaign. The goal was to maximize reach and engagement across various demographics, all while maintaining a consistent brand message. Given the scale of the campaign, which included Google campaigns (Search, GDN, YouTube), social media ads (Meta, Instagram, TikTok), audio programmatic campaigns on e-radio and Spotify platforms, video programmatic campaigns, and a TV commercial on National TV. Coordinating these efforts required a robust strategy and flawless execution, achieving high engagement and conversion rates within the competitive and limited timeframe of May to July 2024, during the high-profile UEFA Euro 2024 event.
The Gorenje 360 Campaign achieved outstanding results. Our integrated strategy led to significant engagement across all platforms, with a notable reach and high visibility. The campaign successfully drove traffic to Gorenje’s retail partners, with enthusiastic participation from consumers in the promotion. Our efforts across Google, social media, and TV channels created a cohesive and impactful presence, setting a new benchmark for future marketing endeavors. This campaign not only met but exceeded our expectations, solidifying our approach for future marketing initiatives.
