Even the shortest trip today begins with a click. “That seems nice and romantic, but what about its reviews?” “Well, that's an impressive TripAdvisor profile.” “Should I message them via Facebook? And if so, when will they reply?”.
Every move of the cursor should bring your potential guest closer and closer to your reception -or doorstep, if you're an AirBnB host. What about your first click? Shouldn't it be here?