The differences between digital and what we call traditional marketing are many, and almost none at the same time. While both are based on the same principles and share the same objectives, their means and responsive times are entirely different. What you and your audience need are not just pretty websites and eshops.
They have to provide to their visitor with an unparalleled user experience, along with original and to-the-point content. They also need the support of digital campaigns which can -and should- create that viral feeling every brand wants. And of course, the right dose of digital PR, through affiliated influencers and bloggers.