5 Awards, Including 1 GOLD, for TheFutureCats Innovation Consultancy at the Indie Awards 2024!
- babis chatzakos
- April 2, 2024
- News, Transform
- Gold Award, Indie Awards 2024, TheFutureCats
- 0 Comments
For the 4th consecutive year, TheFutureCats Innovation Consultancy has been recognized at the Indie Awards 2024, winning 5 awards in the categories “Best in Metaverse”, “Best in AI”, “Best Use of TikTok”, and “Best in PR: Digital & Social Campaigns”.
The Indie Awards 2024, dedicated exclusively to independent agencies, concluded their 4th event with a ceremony that brought together the entire indie communication market. The Awards Ceremony took place on Tuesday, April 16, at the Ethniki Asfalistiki Conference Center, organized by BOUSSIAS events.
TheFutureCats received 5 awards, including 1 GOLD, in innovation, emerging technologies, and digital communication categories while transforming into an Innovation Consultancy.
Babis Chatzakos, Managing Director, and Dimitris Dimitriadis, Chief Innovation Officer of TheFutureCats Innovation Consultancy, stated: “This GOLD award in the “Best in Metaverse” category and the other 4 awards we won this year find us in the transformation phase into an Innovation Consultancy, with a strong team ready to tackle the most innovative projects.”
1. Gold Award in “Best in Metaverse” for creating the virtual world “DCNVerse” in the Metaverse for the global conference “Information Integrity in a Digital Age” held in Sydney by the Digital Communication Network with support from the U.S. Department of State.
In collaboration with the Digital Communication Network and supported by the U.S. Department of State’s Office of Citizen Exchanges, we developed the “DCNVerse”, bringing the DCN network into the Metaverse and hosting the “Information Integrity in a Digital Age” conference. Representatives from 38 countries and a total of 500 attendees, some physically present in Sydney, participated. The goal was to familiarize professionals with the Metaverse and emerging technologies. Using the spatial.io platform, we created an impressive virtual world where attendees could interact, explore, and create their avatars to attend the global conference. This event offered participants an extraordinary experience, allowing them to discover the potential of the Metaverse and Web 3.0 in real-time.
2. Silver Award in “Best in Metaverse” in collaboration with EventPlus for L’Oréal Hellas for the first Metaverse Event of the annual “BrandStorm” Innovation Competition.
Together with EventPlus, we implemented the first Metaverse Event for L’Oréal Hellas’ annual “BrandStorm” Innovation Competition. Participants discovered the essence of beauty through innovative technologies like AI, VR, and AR within the Metaverse. Through an interactive 3D experience, participants created their avatars and explored the new possibilities digital innovation offers in the beauty sector. Using the spatial.io platform, we created a highly realistic virtual world that excited judges and participants, opening new perspectives and opportunities for beauty’s evolution in the digital world.
3. Silver Award for managing the TikTok account for One Salonica Outlet Mall, part of the Fais group.
We designed the TikTok strategy for One Salonica Outlet Mall, created content concepts, and managed the TikTok account monthly to enhance brand awareness and positioning as a premium fashion outlet mall offering comprehensive entertainment and shopping experiences. In just 8 months, we significantly increased followers, video views, and reactions. The strategy focused on creating engaging content following platform trends and highlighting the visitor’s variety of options, emphasizing infotainment, current events, and influencer collaborations.
4. Silver Award in “Best in PR: Digital & Social Campaign” for “New Agriculture New Generation” and their 5th-anniversary campaign.
In collaboration with the “New Agriculture New Generation” organization, we implemented a comprehensive communication strategy for their “5 Years New Agriculture New Generation” campaign. We crafted a branded communication identity and a comprehensive storytelling approach, which was shared across social media, traditional media, and online platforms over a three-month period to effectively showcase the organization’s growth and achievements over five years. Through a wide range of branded content, from social media posts and podcasts to anniversary events, the campaign successfully connected the audience with the organization’s history and successes.
5. Bronze Award in “Best in AI” for creating “Zoltar”, the first AI chatbot in Greece developed to educate and help people learn more about Web 3.0 marketing.
We developed a pioneering and innovative Web 3.0 AI chatbot incorporating AI and machine learning technologies. “Zoltar”, Greece’s first AI chatbot, uses AI technologies to provide personalized answers about Web 3.0 marketing, blockchain, AI, and the Metaverse, enhancing understanding and interaction in the digital world of the future.
“At TheFutureCats Innovation Consultancy, we are thrilled to develop and implement creative and innovative projects for every business activity, and even more so when these are recognized in this way. We are ready for the next challenge, which we hope will lead to a new award.”
